Meta Platforms is preparing to test premium subscriptions across its most popular apps. These include Instagram, Facebook, and WhatsApp. The company plans to introduce exclusive features while keeping core services free.
The new subscriptions will focus on productivity and creativity tools. In addition, users will gain expanded AI capabilities. Meta aims to provide more control over sharing and connecting. However, free access to essential features will remain unchanged.
AI Integration and Manus Expansion
Meta also plans to scale Manus AI, an AI agent it recently acquired. The company will integrate Manus into its apps. At the same time, it will continue offering standalone subscriptions to businesses.
Developers have already spotted signs of integration. A shortcut to Manus AI appeared within Instagram during internal testing. Therefore, users may soon access advanced AI tools directly inside their favorite apps.
Furthermore, Meta intends to test subscriptions for AI-powered features. One example includes Vibes video generation. Vibes allows users to create and remix AI-generated short videos. Although the tool launched as free, Meta now plans a freemium model. Users will receive limited access, while paid subscribers unlock additional monthly video creations.
Exclusive Instagram Subscription Features
While Meta has not revealed full details for Facebook and WhatsApp, early reports highlight Instagram’s planned features. Subscribers may create unlimited audience lists. They may also see which followers do not follow them back. In addition, users could view Stories anonymously.
These features target everyday users, not only creators. Therefore, Meta appears to broaden its subscription appeal beyond businesses.
How Meta Verified Differs from New Subscriptions
Meta confirmed that these new subscriptions remain separate from Meta Verified. Meta Verified primarily supports creators and businesses. It offers verified badges, impersonation protection, direct support, and enhanced visibility tools.
However, the upcoming subscriptions focus on general users. Meta plans to apply lessons learned from Meta Verified. As a result, the company hopes to refine its broader subscription strategy.
Revenue Growth and Market Competition
Additional subscriptions create new revenue streams for Meta. Nevertheless, subscription fatigue presents a challenge. Consumers already manage multiple paid services. Therefore, Meta must deliver strong value to attract users.
The market shows promising signs. Snap Inc. has succeeded with Snapchat+. The service offers exclusive features for a monthly fee. Subscriber numbers have surpassed 16 million and continue to grow steadily.
Consequently, Meta sees clear potential in premium social experiences. However, success will depend on user adoption and perceived value.
User Feedback Will Shape the Rollout
Meta plans to gather community feedback during testing phases. The company will adjust features based on user response. As subscriptions roll out in the coming months, flexibility will remain essential.
Ultimately, Meta aims to balance free access with premium enhancements. The company seeks sustainable growth while maintaining user satisfaction.
